Why Distiller Promotion?

Distiller Promotions entered the scene in January 2010 with over 30 years of combined experience delivering innovative, creative promotion to radio. To distill is technically to “increase the concentration of, separate, or purify…to separate or extract the essential elements of” a thing, and Distiller’s radio team brings that approach to every campaign and artist on our roster. Every member of our team has extensive radio experience, both as MD’s at stations and, in most cases, working for multiple promotions companies in the past. We’ve promoted records to #1; we’ve blown up new bands; we’ve seen artists from their debut EP to their first Grammy; we’ve worked with arena-packing artists and genius experimental bands. Now, under the Distiller Promo moniker, we bring our expertise, amplified by unbeatable tour promotion and integration, and deliver them to audiences at college radio, non commercial AAA, and modern rock specialty.

Our 2010 roster includes:

Our Roster Includes:
Sharon Jones and the Dap-Kings, The Budos Band, The Soft Pack, Deer Tick, R.E.M. Thievery Corporation, Black Angels, Black Mountain, Konono No 1, Vieux Farka Toure, Menomena, Ra Ra Riot, Antony and the Johnsons, Versus, The Love Language, Yeasayer, Phantogram, Balkan Beat Box, Stanton Moore, UNKLE, Nels Cline, Fela, Rachid Taha, Cowboy Junkies, Janelle Monae, Groove Armada, Jamie Lidell, Calibro 35, Here We Go Magic, Admiral Radley, Allejandro Escovedo, Fat Freddy’s Drop, Esperanza Spalding, Mountain Man and many others.

We represent ESL Music, Six Degrees, Daptone and Partisan for radio promotion on a retainer basis.

Services Offered:

College Radio Promotion to the following charts:
CMJ Top 200

MODERN ROCK Specialty Promotion to the following charts:
FMQB Sub Modern singles and album charts
KKBB specialty show chart
we’ve had numberous #1s at specialty radio this year.


We promote to all Mediaguide monitored reporters in these formats and key tastemakers at the most influential stations.

Tour promotion:
We’ve succeeded in placing artists for interviews in many places including the following:
Atlanta – WRAS
Baltimore – WTMD
Boston – WERS
Boulder – Etown, KVCU
Chicago – WLUW
Dallas – KKXT
Los Angeles – KCRW Morning Becomes Eclectic, KXLU
Minneapolis – The Current (KCMP), RadioK
New York – KEXP, WRXP, WFUV, WNYU, LastFM Discover
Philadelphia – World Cafe & WXPN
Portland – KNRK, OPBMusic, KBOO,
Salt Lake City, UT – KRCL
San Francisco – KUSF, KALX, KPFA
Seattle – KEXP
St. Louis – KDHX
Tucson – KXCI

New Business
Dave Sanford dave@distillerpromo.com

Radio Promo Team
Dave Sanford dave@distillerpromo.com
Christine Sanley – christine@distillerpromo.com
Erik Thorsnes – erik@distillerpromo.com
Shannon Sanford – shannon@sanfordco.com