The Shacks - "This Strange Effect" [Single] (Big Crown Records)
Add Date: 10/24
Focus Track: 1
Formats: Top 200, Triple A, Modern Rock Specialty
Artist Info: The Shacks — equal parts Max Shrager and Shannon Wise singing in her soft whispered voice — sound like they’re playing alone with nobody watching. This dreamy, voyeuristic sound was born in a Queens, NY studio in 2014. And while they describe themselves as a rock band, don’t expect the conventional kind.
There are elements of doo-wop and early, pre-Elvis rock in their musicianship. Combine that with a deeply personal songwriting approach and it’s a familiar-yet-fresh sound. Like The Five Keys met Neil Young and cut a record with Brigitte Bardot — but in English.
Raised in Princeton, NJ, at fourteen Max emailed Gabe Roth of Daptone Records with a rough, home-recorded demo. By seventeen, he had penned the lead single, “Sinner,” on Naomi Shelton and the Gospel Queens’ 2014 Cold World LP. Shannon comes from a strong musical pedigree. Her father, a producer, ran a Manhattan recording studio, and her mother is a singer-songwriter. Artists and bands of all stripes passed through her life growing up. While her history isn’t yet as extensive as Max’s, she’s writing it right now. Her infectious, eclectic voice and songwriting skills are testaments to her remarkable natural talent.
Their first record together, entitled Haze and forthcoming on Big Crown Records, is jointly produced by Shrager and Michels. Each song sounds both like an exploration and reflection of the relationship between Shannon and Max. You can hear a kind of invigorating creativity between them — songs written for and about each other, trying to express the inexpressible aspects of youth and love.