KARIN ANN "if I fall for you" [single] (3am Records)
Add Date: 3/21/2023
Release Date: 3/10/2023
FCC: Clean
Formats: NACC Top 200, Submodern, Non-Commercial AAA
“A truly fiery female rockstar in the making” - Jack Saunders, BBC Radio 1
“An icon of the LGBTQ+ community - Karin Ann follows her freedom” - Vanity Fair
“Her vigorous approach to alternative pop can cross established musical boundaries” - Forbes
Slovakian alt-pop newcomer Karin Ann releases brand new single ‘if i fall for you’, today, via 3am Records.
This dark pop ballad is an emotive and melancholic meandering through the risks that come with opening yourself up to a new relationship. 'if i fall for you' is about having the foresight to see beyond those first few intoxicating moments of lust, to the doomed romance that will likely lie just around the corner - I know I'll never be free, I'll never be me, if I fall for you.
Set to sparse bass and stripped back drums, Karin Ann's vocals sound dark and effortlessly beautiful, almost defeated, yet they articulate the anguish that so often partners vulnerability. The lyrics finally arrive to a place of subtle acceptance, sung over strummed acoustic guitar, as the song softly lilts to a close - I've read this story.
Karin Ann explains:
"The song is about meeting someone and starting to have feelings for that person. It’s about the initial stages where you don’t know too much about them but you romanticise them and imagine all the things you could do together and what your relationship would look like."
"It’s about the fear surrounding a new crush because you’ve been hurt in the past and you’re scared to let yourself like someone again because you can already see how it will end," she said.
With the track comes a cinematic music video co-starring Daniel Ferrell. Directed by TUSK (Camila Cabello, Alessia Cara, Tate McRae), the coming-of-age visual sees Karin imagine dating her crush and experiencing all the inevitable feelings that come with young love - watch here.